[0077729021] [9780077729028] Marketing - Standalone book 5th Edition-Hardcover

Business Education

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A foundational marketing textbook offering essential principles and frameworks for students and entry-level professionals.

ASIN B07GPNJMXK Views 36 Publisher Dhruv Grewal Professor Format Unknown Binding Product Group Book Created March 15, 2026 Updated September 11, 2026

This standalone textbook presents core marketing concepts in a structured format suitable for academic study.

Content covers fundamental marketing topics appropriate for undergraduate or introductory courses.

The hardcover edition is designed for durability in classroom and professional reference use.

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