Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

by Tom Chavez, Chris O’Hara, Vivek Vaidya

Business Technology
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Learn how to use data and AI to reinvent customer engagement and drive business results with practical strategies from industry experts.

About This Book

Data Driven explores how organizations can leverage data and artificial intelligence to improve customer engagement strategies.

The authors present approaches for integrating data-driven methods into business practices.

Readers will find guidance on applying AI technologies within customer-focused operations.

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I will be using this book for: