Principles and Practice of Sport Management
by Lisa Pike Masteralexis, Carol A. Barr, Mary Hums
An essential introduction to the business, marketing, finance, and legal principles of sport management for students and aspiring professionals.
About This Book
Principles and Practice of Sport Management provides an overview of the sport industry and its management practices.
The text covers key areas such as organizational structures, marketing, finance, and legal considerations in sport.
Readers gain insight into the roles and responsibilities of sport managers across various sectors.
The book serves as an educational resource for students and professionals entering the field.
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