How Minds Change: The New Science of Belief, Opinion and Persuasion
How Minds Change examines the forces that shape belief, opinion, and persuasion. Drawing on the science of how people think and respond to new ideas, David McRaney explores why minds can be resistant to change—and what may help create openness to different perspectives.
About This Book
How Minds Change explores the science behind belief, opinion, and persuasion.
David McRaney examines how people form views and why those views can be difficult to change.
The book considers the processes involved when individuals encounter new ideas, arguments, and perspectives.
It offers a science-focused look at communication, influence, and the possibility of changing minds.
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