The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power – The Essential Economics and Management Guide for Tech Entrepreneurs
by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
This essential guide for tech entrepreneurs examines strategy in the age of digital platforms. It covers competition, innovation, and power through key economics and management principles. Authors Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie provide vital tools for thriving in platform-driven markets and fostering sustainable business growth.
About This Book
The Business of Platforms offers a comprehensive exploration of strategy in the digital age, focusing on competition, innovation, and power dynamics.
Authored by experts Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie, the book serves as an essential guide for tech entrepreneurs navigating platform-based businesses.
It delves into the core economics and management principles that drive success in today's interconnected digital ecosystems.
Readers gain insights into building and sustaining platforms amid evolving technological and market challenges.
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