People Are Media: How the Digital Changes Customer Behaviour
by Aldo Agostinelli, Silvio Meazza
People Are Media examines how digital transformation is changing customer behaviour and reshaping communication between people, brands, and businesses. Aldo Agostinelli and Silvio Meazza explore the growing role of individuals in shaping messages, experiences, and marketing, offering a broad perspective on business in a connected digital environment.
About This Book
People Are Media examines the impact of digital change on customer behaviour.
The book considers how people participate in communication and increasingly influence the way messages, experiences, and brands are perceived.
Aldo Agostinelli and Silvio Meazza explore the implications of this shift for marketing and business strategy.
It offers a perspective on adapting to a connected environment in which customers are no longer only recipients of communication.
Reviews
No reviews yet. Be the first to review this book!