The Audience and Business of YouTube and Online Videos (Bloomsbury Studies in Communication and Storytelling)

The Audience and Business of YouTube and Online Videos, part of Bloomsbury Studies in Communication and Storytelling, investigates how audiences engage with online video platforms and the underlying business models. Co-authored by Louisa Ha and a team of scholars, it explores the communication dynamics and economic strategies shaping digital media. This work offers essential insights into the storytelling and commercial aspects of YouTube and beyond, making it a key text for media and business studies.

The Audience and Business of YouTube and Online Videos examines the intersection of viewer interactions and commercial aspects in digital video platforms. Drawing from Bloomsbury Studies in Communication and Storytelling, it provides insights into how online content shapes modern media landscapes.

Authored by a team of experts including Louisa Ha, Mohammad Abuljadail, and others, the book addresses key elements of audience behavior and business models in the rapidly evolving field of online videos. It highlights the role of storytelling in engaging digital audiences.

This volume contributes to academic discussions on communication strategies, offering a comprehensive look at the economic and social dynamics of platforms like YouTube. It serves as a valuable resource for understanding the business implications of online video consumption.

Through its focus on empirical and theoretical perspectives, the book underscores the importance of audience analysis in the development of digital content strategies. It bridges communication theory with practical business applications in the online video industry.