Analysis and Evaluation of Market Entry Modes into the Asia-Pacific Region: Based on the Example of a German SME in the Industrial Goods Business
by Thomas Andexer, Dipl.Ing.(Fh) Msc. Thomas Andexer
This focused study explores market entry modes into the Asia-Pacific region through the example of a German SME in the industrial goods business. It considers international expansion and strategic market-entry choices within the context of international business and regional market development.
About This Book
This work examines market entry modes for the Asia-Pacific region.
Its analysis is based on the example of a German small and medium-sized enterprise operating in the industrial goods business.
The book focuses on the relationship between international expansion and the strategic choices involved in entering Asia-Pacific markets.
Written by Thomas Andexer, it offers a focused contribution to the study of international business and market entry strategy.
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