Innovation and Entrepreneurship
by John Bessant, Joe Tidd, John R. Bessant
Innovation and Entrepreneurship provides an accessible introduction to the relationship between creating new ideas and developing entrepreneurial activity. Written by John Bessant, Joe Tidd, and John R. Bessant, it is a useful resource for students, professionals, and anyone interested in business innovation.
About This Book
Innovation and Entrepreneurship examines two closely connected areas of business and enterprise.
The book is suited to readers seeking an introduction to innovation and entrepreneurial practice.
It provides a focused resource for study, professional learning, or broader exploration of how these subjects relate.
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