The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)
by Frank Supovitz, Robert Goldwater
The Sports Event Management and Marketing Playbook from The Wiley Event Management Series delivers essential strategies for professionals. Authored by Frank Supovitz and Robert Goldwater, it covers the intricacies of managing and marketing sports events, providing actionable advice to succeed in this competitive field.
About This Book
The Sports Event Management and Marketing Playbook is a key resource in The Wiley Event Management Series, offering practical insights into the field of sports events.
Written by Frank Supovitz and Robert Goldwater, the book serves as a guide for those involved in planning, executing, and promoting sports-related events.
It addresses the unique challenges and opportunities within sports event management, emphasizing effective marketing techniques to engage audiences and stakeholders.
This playbook equips readers with foundational knowledge to navigate the complexities of the sports industry.
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