电子商务概论/高等院校“十三五”规划教材——经济管理系列
An essential textbook on e-commerce fundamentals, this volume is part of China's 13th Five-Year Plan for higher education in the economic management series. Edited by leading academics, it delivers core insights for students exploring digital commerce principles and practices in a structured academic format.
About This Book
This book serves as an introductory guide to e-commerce, tailored for university students in economic and management fields. It aligns with the national 13th Five-Year Plan for higher education textbooks.
Edited by a team of experts, the content covers foundational concepts essential for understanding digital business operations and strategies.
As part of the economic management series, it provides structured learning materials to support academic programs in commerce and related disciplines.
Reviews
No reviews yet. Be the first to review this book!