Global Business Environment: In a global business environment people are key resources. Demonstrate how the use of the various cultural strategies can ... and provide advantage over competition.
Global Business Environment explores the role of people and cultural strategies in international business. It considers how organizations can use cultural understanding and human resources to respond to global challenges and strengthen their position in a competitive marketplace.
About This Book
Global Business Environment examines the importance of people as key resources in organizations operating across international markets.
The book focuses on cultural strategies and their role in understanding and responding to the challenges of global business.
It presents the use of culture and human resources as potential sources of competitive advantage in an increasingly interconnected business environment.
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