Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
Fusion examines how integrating brand and culture can strengthen an organization. Denise Leeyohn explores the connection between a company’s public promise and its internal way of working, offering business and marketing readers a practical perspective on alignment, identity, and the foundations of high-performing companies.
About This Book
Fusion examines the relationship between a company’s brand and its culture.
The book focuses on how integrating these two elements can shape the way an organization operates and presents itself.
Denise Leeyohn considers the role of alignment in building stronger companies.
Written for readers interested in business, marketing, and management, it offers a framework for thinking about organizational identity and performance.
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