Стратегический менеджмент по Котлеру: Лучшие приемы и методы (Russian Edition)
by Philip Kotler, Roland Berger, Филип Котлер, Нильс Бикхофф, Nils Bickhoff
In 'The Quintessence of Strategic Management,' Philip Kotler, Roland Berger, and Nils Bickhoff outline the best practices and methods essential for business survival. This Russian edition delivers key insights into strategic planning, helping professionals implement effective techniques in competitive markets. Ideal for managers seeking to enhance their strategic acumen.
About This Book
This book presents the quintessence of strategic management, drawing on the expertise of Philip Kotler and his co-authors. It focuses on the core principles and methods vital for business survival and success.
Readers will explore practical techniques developed by leading thinkers in the field, including Roland Berger and Nils Bickhoff. The content is tailored to provide actionable insights for professionals navigating complex market environments.
As a Russian edition, it makes these advanced concepts accessible to a broader audience, emphasizing real-world applications in strategic planning and execution.
The authors combine theoretical foundations with proven strategies, ensuring that the material is both informative and directly applicable to modern business challenges.
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