Zivame: How Richa brought innerwear out of the closet (Business Reads)
by Prachi Garg
Chronicles Richa Kar's journey founding Zivame and pioneering online innerwear retail in India through innovation and market insight.
About This Book
Zivame: How Richa brought innerwear out of the closet explores the founding and growth of Zivame, an Indian e-commerce company specializing in innerwear.
The book follows entrepreneur Richa Kar as she identifies a market gap and builds a direct-to-consumer brand in a traditionally conservative category.
It highlights the challenges of introducing online lingerie retail in India and the strategies used to gain consumer trust.
Readers gain insight into product positioning, digital marketing, and scaling an e-commerce startup in emerging markets.
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