Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing)
by Jeanne Liedtka, Randy Salzman, Daisy Azer
Design Thinking for the Greater Good explores how design thinking can be applied to social-sector challenges. Written by Jeanne Liedtka, Randy Salzman, and Daisy Azer, this Columbia Business School Publishing title introduces a human-centered approach to innovation for readers focused on public and social impact.
About This Book
Design Thinking for the Greater Good examines innovation in the social sector through the lens of design thinking.
The book focuses on applying creative, human-centered approaches to challenges connected with public and social impact.
Jeanne Liedtka, Randy Salzman, and Daisy Azer present the subject for readers interested in strengthening innovation beyond traditional business settings.
It offers an accessible introduction to the relationship between design, problem-solving, and the greater good.
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