The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
by Eric Ries
Shows how established companies can use entrepreneurial management to build a culture of innovation, adapt quickly, and achieve sustainable growth.
About This Book
The Startup Way explores how established companies can adopt startup practices to drive continuous innovation and adapt to changing markets.
It presents a framework for integrating entrepreneurial management into large organizations while maintaining operational excellence.
The book emphasizes building a culture that supports experimentation, learning, and rapid iteration at every level.
Readers will find strategies for aligning leadership, teams, and processes around growth and long-term value creation.
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