Influence and Persuasion (HBR Emotional Intelligence Series)
by Robert B. Cialdini, Harvard Business Review, Nancy Duarte, Nick Morgan, Linda A. Hill
A concise guide featuring leading voices on the art and science of persuasion, offering actionable insights for leaders and communicators seeking to drive better outcomes.
About This Book
Influence and Persuasion gathers expert perspectives on how people are swayed and how to communicate more effectively in professional settings.
The collection draws on research and real-world examples to explain core principles behind decision-making and interpersonal dynamics.
Readers will find practical frameworks for building credibility, crafting messages, and understanding the psychology of influence at work.
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