Blue Ocean Leadership (Harvard Business Review Classics)
by W. Chan Kim, Renée A. Mauborgne
Blue Ocean Leadership offers a fresh approach to leadership that helps organizations unlock talent, boost engagement, and achieve higher performance.
About This Book
Blue Ocean Leadership presents a practical approach for leaders seeking to create new value for employees and organizations.
The book focuses on shifting leadership practices to unlock the potential of people at every level.
Readers will learn how to move beyond traditional management to foster engagement and innovation.
Key concepts are drawn from extensive research on leadership effectiveness and organizational change.
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