Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Strategyzer)
by Alexander Osterwalder, Yves Pigneur
A hands-on guide to designing, testing, and building business models using the Business Model Canvas and practical strategies for innovation.
About This Book
Business Model Generation offers a structured approach to creating and refining business models.
It introduces the Business Model Canvas, a visual tool used by entrepreneurs and established companies alike.
The book provides methods for understanding customer needs, value propositions, and revenue streams.
Readers learn to test assumptions and adapt models in changing markets.
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