Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)
by Mark Kennedy
In an era shaped by activism, businesses must understand more than markets and operations. Shapeholders examines the changing relationship between organizations and public expectations, offering a perspective for readers interested in business strategy, management, and the challenges of succeeding in a more engaged and demanding environment.
About This Book
Shapeholders explores business success in an age of activism.
The book focuses on the relationship between organizations and a changing public environment.
Mark Kennedy presents a business-oriented perspective on responding to activist pressures and expectations.
It is suited to readers interested in management, business strategy, and the broader forces shaping modern organizations.
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