Doing Business in Emerging Markets by S Tamer Cavusgil (2012-11-29)
Doing Business in Emerging Markets provides an introduction to the business realities of rapidly developing economies. It considers the opportunities and challenges associated with international commerce in these markets, making it a useful resource for readers studying or seeking to understand global business.
About This Book
Doing Business in Emerging Markets examines the subject of international commerce in rapidly developing economies.
The book focuses on the business environment and considerations involved in operating across emerging markets.
It is intended for readers seeking a structured introduction to international business in these dynamic economic settings.
Written by S. Tamer Cavusgil, this work provides a business-focused perspective on emerging markets.
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