Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro
by Galit Shmueli, Peter C. Bruce, Nitin R. Patel, Mia L. Stephens
Data Mining for Business Analytics presents a structured guide to data mining concepts, techniques, and applications in business settings. With JMP Pro included throughout, it offers readers a practical way to explore analytics methods and develop a foundation for working with data-driven business problems.
About This Book
Data Mining for Business Analytics introduces the concepts and techniques used to examine data in business contexts.
The book focuses on applying data mining methods to business analytics problems.
JMP Pro is incorporated as a platform for working with the material and its applications.
It is designed as a resource for readers seeking a structured foundation in data mining and analytics.
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