Hospitality Marketing Management

by David C. Bojanic, Robert D. Reid

Hospitality Marketing Tourism Management Service Industry

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Hospitality Marketing Management offers a focused look at marketing management in the hospitality industry. Written by David C. Bojanic and Robert D. Reid, this title is suited to students, professionals, and readers seeking a business-oriented perspective on hospitality marketing.

ASIN B01MYNTMOD Views 140 Publisher Wiley Year 2016 Edition 6 Format Kindle Edition Product Group Digital Ebook Purchas Pages 560 Created February 16, 2026 Updated October 15, 2026

About This Book

Hospitality Marketing Management presents a business-focused treatment of marketing within the hospitality industry.

Written by David C. Bojanic and Robert D. Reid, the book is intended for readers studying or working in hospitality and related business fields.

Its emphasis on marketing management makes it relevant to understanding how marketing concepts apply in a hospitality context.

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Hospitality Marketing Management

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