Hospitality Marketing Management
by David C. Bojanic, Robert D. Reid
A practical resource exploring marketing management techniques tailored for hospitality businesses and professionals.
About This Book
This book provides an overview of marketing principles applied to hospitality businesses.
It covers essential topics for managing marketing efforts in hotels, restaurants, and related services.
Readers will learn about market analysis, consumer behavior, and promotional strategies.
The content is designed to support professionals and students in the hospitality field.
Reviews
No reviews yet. Be the first to review this book!
Write a Review
I will be using this book for:
1 total vote