The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
by Eric Ries
The Startup Way explores how modern companies can adopt entrepreneurial management to reshape culture and support long-term growth. Eric Ries presents a business-focused examination of the practices and perspectives that help organizations operate with an entrepreneurial mindset while pursuing sustainable progress.
About This Book
The Startup Way examines entrepreneurial management in modern companies.
Eric Ries focuses on how organizations can use entrepreneurial thinking to transform their culture.
The book connects management practices with the goal of achieving long-term growth.
It offers a business-focused perspective on building and sustaining an entrepreneurial organization.
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