数字营销策划与创意/高等院校广告专业数字营销传播规划教材
by 新华书店北美网, 李小曼，李明，余晓莉 编著
A higher education textbook covering digital marketing planning and creative strategy for advertising and communication programs.
About This Book
This textbook focuses on digital marketing planning and creative execution within advertising curricula.
It is designed for higher education institutions offering courses in digital marketing and communication.
Authored by Li Xiaoman, Li Ming, and Yu Xiaoli, the material supports structured academic study.
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