Marketing Plans: How to Prepare Them, How to Profit from Them
by Malcolm Mcdonald, Hugh Wilson
Marketing Plans: How to Prepare Them, How to Profit from Them offers guidance on developing marketing plans with a clear focus on business value. Written by Malcolm McDonald and Hugh Wilson, it is suited to professionals, managers, students, and readers seeking a practical foundation in marketing planning.
About This Book
Marketing Plans: How to Prepare Them, How to Profit from Them focuses on the preparation and commercial value of marketing plans.
Written by Malcolm McDonald and Hugh Wilson, the book is intended for readers seeking guidance on connecting marketing planning with business results.
Its subject matter makes it relevant to marketing professionals, business managers, students, and others interested in structured marketing decision-making.
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