Marketing Plans: How to Prepare Them, How to Profit from Them
by Malcolm Mcdonald, Hugh Wilson
A step-by-step guide to preparing marketing plans that help organizations achieve growth and profitability through strategic planning.
About This Book
Marketing Plans provides a structured approach to developing marketing strategies that align with business objectives.
The book outlines the essential steps for preparing comprehensive marketing plans that can be implemented across organizations.
Readers learn how to analyze markets, set objectives, and create actionable plans that deliver measurable results.
Emphasis is placed on practical frameworks that help businesses profit from well-executed marketing initiatives.
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