连锁经营管理理论与实务（第三版）（21世纪高职高专规划教材·连锁经营管理系列）
by 窦志铭
A vocational textbook presenting core theories and practical methods for managing chain retail and service operations.
About This Book
This textbook introduces the fundamental theories and practices of chain operation management.
It is designed for vocational and technical college students studying retail and business management.
The content covers essential concepts, operational strategies, and case studies relevant to chain enterprises.
Readers gain a structured understanding of managing multi-location retail and service businesses.
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