これからのビジネスは「きれいごと」の実践でうまくいく―環境ブランドで日本一になったサラヤの経営 (Japanese Edition)
by 更家 悠介
Learn how Saraya rose to national prominence in Japan by embedding environmental responsibility and ethical practices into its core business strategy.
About This Book
This book presents the management approach of Saraya, a company that achieved top recognition in Japan through environmental branding.
The author explains how consistent ethical practices became a core business strategy rather than a side effort.
Readers will find insights on integrating social responsibility into daily operations and long-term planning.
The text focuses on real outcomes achieved by prioritizing environmental values within a competitive market.
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