It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence Jr. (2011-10-25)
by Rushing
This business title explores the idea that extraordinary organizations are guided by a clear sense of purpose. Rather than focusing only on products or services, it considers what a company stands for and how that underlying purpose can shape its identity, direction, and approach to business.
About This Book
It's Not What You Sell, It's What You Stand For examines the relationship between business success and organizational purpose.
The book focuses on the idea that extraordinary businesses are driven by more than the products or services they offer.
It presents purpose as a central consideration for organizations seeking to define what they stand for.
This title may appeal to readers interested in business strategy, marketing, leadership, and organizational identity.
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