Essentials of Strategic Management (5th Edition) by J. David Hunger Thomas L. Wheelen(2010-07-29)
by Unknown Author, Thomas L. Wheelen, J. David Hunger
This edition presents essential strategic management concepts, frameworks, and processes for analyzing business environments and making effective strategic decisions.
About This Book
Essentials of Strategic Management introduces fundamental principles and analytical tools used in business strategy.
The text covers environmental scanning, strategy formulation, implementation, and evaluation processes.
Readers learn to assess competitive environments and align organizational resources with strategic goals.
Case examples and frameworks help apply concepts to real-world business situations.
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