The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)
by Catherine Turco, Catherine J. Turco
The Conversational Firm examines bureaucracy in the age of social media. Focusing on conversation, communication, and organizational life, it considers how firms may need to rethink established structures and practices as digital interaction becomes increasingly central to contemporary business.
About This Book
The Conversational Firm examines bureaucracy in the context of social media.
It considers how digitally enabled communication may reshape the way firms organize, interact, and operate.
The book focuses on conversation as a lens for understanding contemporary organizations.
Part of The Middle Range Series, it offers a focused contribution to discussions of business and institutional change.
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