Creative Strategy and the Business of Design
Creative Strategy and the Business of Design considers how creative ideas function within professional and commercial environments. Douglas Davis connects design with strategy and business thinking, making this a useful introduction for readers seeking a broader understanding of design’s role in organizations, decision-making, and creative practice.
About This Book
Creative Strategy and the Business of Design examines the relationship between creative work and business thinking.
Douglas Davis presents design strategy as a practical area where ideas, communication, and organizational goals meet.
The book is suited to readers interested in understanding design beyond visual execution, with attention to its broader professional and commercial context.
It offers a concise introduction to the strategic and business dimensions of contemporary design practice.
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