The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
The New Rules of Sales and Service presents a modern approach to growing a business through agile selling, real-time customer engagement, big data, content, and storytelling. David Meerman Scott examines how sales and service practices can adapt to changing customer expectations and a more connected marketplace.
About This Book
The New Rules of Sales and Service explores contemporary approaches to selling and customer engagement.
David Meerman Scott focuses on agile selling and real-time customer engagement as ways to respond to changing business needs.
The book also examines how big data, content, and storytelling can support sales and service efforts.
Its central emphasis is using modern communication and customer-focused strategies to help grow a business.
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