Grinding It Out: The Making of McDonald's
by Ray Kroc
In Grinding It Out, Ray Kroc shares his personal account of the making of McDonald’s. Combining memoir with business perspective, the book focuses on determination, perseverance, and the development of a major food and beverage brand. It offers readers an inside look at the vision and effort associated with building a famous company.
About This Book
Grinding It Out presents Ray Kroc’s account of the making of McDonald’s.
The book explores the determination, effort, and business perspective associated with building the McDonald’s brand.
Written by Kroc, it offers a personal perspective on the development of a major name in food and beverage.
This is a business memoir for readers interested in entrepreneurship, perseverance, and the story behind a familiar global company.
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