Entrepreneurship and New Venture Management by Isa van Aardt (2011-11-01)
Entrepreneurship and New Venture Management offers an accessible overview of the principles behind entrepreneurship and the challenges of managing a new venture. Designed as a business and educational resource, it provides a foundation for understanding how entrepreneurial ideas connect with the practical work of establishing and developing a business.
About This Book
Entrepreneurship and New Venture Management introduces the foundational ideas behind entrepreneurship and the management of new ventures.
The book focuses on the relationship between entrepreneurial activity and the processes involved in establishing and managing a business.
It provides a structured resource for readers seeking an overview of new venture management within a business and educational context.
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