Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
Surge offers an entrepreneurial perspective on reading the marketplace, timing business decisions, and responding to consumer demand. Mike Michalowicz presents a framework for recognizing opportunities, building momentum, and positioning a company to ride industry trends with greater confidence.
About This Book
Surge presents a business-focused approach to understanding the marketplace and recognizing shifts in consumer demand.
Mike Michalowicz explores how timing and market awareness can help businesses respond to changing opportunities.
Written for entrepreneurs and business leaders, this book centers on building momentum and becoming a standout force in your industry.
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