Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
Surge examines the relationship between marketplace timing, consumer demand, and business growth. Mike Michalowicz offers a practical perspective for entrepreneurs and business leaders seeking to recognize opportunities, respond to changing markets, and strengthen their position within an industry.
About This Book
Surge explores how businesses can pay attention to marketplace timing and changing consumer demand.
Mike Michalowicz presents a practical, business-focused perspective on recognizing opportunities and responding to shifts in the market.
The book is aimed at readers who want to think strategically about growth, competitive positioning, and becoming a leading presence in their industry.
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