Essentials of Marketing Research 5th Edition by Zikmund (Book Only)
by Zikmund
Essentials of Marketing Research 5th Edition by Zikmund offers a focused foundation in the principles and practice of marketing research. This book-only edition is designed for students and readers who want to understand how research contributes to effective marketing decisions and business planning.
About This Book
Essentials of Marketing Research 5th Edition by Zikmund introduces the fundamental concepts and practices of marketing research.
Designed as a book-only edition, it provides a structured resource for studying how marketing research supports informed business decisions.
The text is suited to students and readers seeking a foundational understanding of marketing research terminology, methods, and applications.
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