Service Innovation
by Anders Gustafsson, Per Kristensson, Gary R. Schirr, Lars Witell
A practical guide to developing innovative services that enhance customer value and drive organizational growth.
About This Book
Service Innovation examines the processes and strategies involved in creating new services.
It provides insights into how organizations can improve customer experiences through innovative service design.
The book discusses key concepts and frameworks for managing service development effectively.
Readers will learn about the importance of collaboration and customer involvement in service innovation.
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