Digital Strategy: A Guide to Digital Business Transformation
Digital Strategy: A Guide to Digital Business Transformation offers an accessible introduction to the ideas behind digital strategy and organizational change. Alexander Rauser examines how businesses can think about transformation in a digital environment, making this guide a useful starting point for readers exploring the subject.
About This Book
Digital Strategy: A Guide to Digital Business Transformation introduces the subject of digital strategy and its role in changing organizations.
The book focuses on the relationship between business strategy, digital technologies, and organizational transformation.
It is intended for readers seeking a structured introduction to digital business transformation and the decisions it involves.
Written by Alexander Rauser, this guide provides a foundation for thinking about how businesses can respond to an increasingly digital environment.
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