Matchmakers: The New Economics of Multisided Platforms
by Richard Schmalensee, David S. Evans
An in-depth look at the economics of multisided platforms, exploring how they connect user groups, set prices, and compete in modern markets.
About This Book
Matchmakers examines the economic principles that govern platforms connecting different groups of users.
The book analyzes how these platforms create value by facilitating interactions between distinct sides of a market.
It discusses pricing strategies, network effects, and competitive dynamics unique to multisided platforms.
Readers gain insight into the challenges and opportunities faced by businesses operating in platform markets.
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