Service Design for Business: A Practical Guide to Optimizing the Customer Experience
by Ben Reason, Lavrans Løvlie, Melvin Brand Flu
A practical guide showing how service design methods can optimize customer experience and improve business performance through better alignment of processes and customer needs.
About This Book
Service Design for Business introduces core service design concepts and their application in organizational settings.
The authors present methods for mapping customer journeys and identifying opportunities to enhance service delivery.
Readers learn how to align internal processes with customer needs to create more effective experiences.
The book emphasizes collaboration across teams and the use of design thinking to solve business challenges.
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