Contemporary Sport Management-5th Edition With Web Study Guide (2014-07-15)
An introductory resource on sport management covering industry principles, organizational practices, and professional applications for students and practitioners.
About This Book
Contemporary Sport Management provides an overview of the sport industry and its management practices.
The text introduces key concepts relevant to sport organizations and events.
Readers explore areas such as marketing, finance, and operations within sport contexts.
The included web study guide supports learning and application of the material.
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