Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
An inside account of how Coca-Cola grew from a regional product into the world's most recognized brand through strategic business moves and cultural influence.
About This Book
This book traces the development of Coca-Cola into a global icon.
It explores the business decisions and cultural factors behind its success.
The narrative covers key milestones in the brand's history.
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