7-Eleven便利店创始人自述：零售的哲学+零售心理战（套装共2册）
by [日]铃木敏文 顾晓琳
In this two-volume set, 7-Eleven founder Suzuki Toshifumi shares his autobiography, revealing the retail philosophy and psychological strategies that built a convenience store giant. Explore the principles of innovation, customer focus, and competitive tactics essential for retail triumph. Ideal for business enthusiasts.
About This Book
The autobiography of 7-Eleven's founder offers an in-depth look at the retail philosophy that revolutionized the convenience store industry. Drawing from personal experiences, it outlines core strategies for operational excellence and customer engagement.
Volume one delves into the foundational principles that guided the company's growth, emphasizing innovation in everyday retail practices. It highlights the importance of adapting to market needs and fostering a customer-centric approach.
Volume two focuses on retail psychological warfare, examining the mental tactics used to outmaneuver competitors and build brand loyalty. Through real-world examples, it illustrates how understanding consumer behavior drives business success.
This set provides valuable insights for aspiring entrepreneurs and retail professionals seeking to apply proven philosophies in their ventures.
Reviews
No reviews yet. Be the first to review this book!