Research Methods in Business Studies: A Practical Guide by Ghauri Pervez N. Gronhaug Kjell Kristianslund Ivar (1995-02-01) Textbook Binding
Research Methods in Business Studies: A Practical Guide equips readers with essential tools for business research. Covering key methods from design to analysis, it offers practical insights for students and professionals. Authored by Ghauri, Gronhaug, and Kristianslund, this 1995 textbook provides a solid foundation in empirical business studies.
About This Book
Research Methods in Business Studies serves as a comprehensive practical guide for understanding and applying research techniques in business contexts. Authored by Pervez Ghauri, Kjell Gronhaug, and Ivar Kristianslund, it provides foundational knowledge for conducting reliable business research.
The book emphasizes practical approaches to research design, data collection, and analysis, tailored specifically for business studies. It helps readers navigate the complexities of empirical research in organizational and market settings.
Published in 1995, this textbook remains a valuable resource for learners aiming to develop skills in business inquiry. Its structured guidance supports both academic and professional applications of research methods.
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