R for Marketing Research and Analytics (Use R!) by Christopher N. Chapman (31-Mar-2015) Paperback
R for Marketing Research and Analytics explores how R can support marketing research and analytical work. Written by Christopher N. Chapman, this book is aimed at readers seeking to connect marketing practice with data analysis and develop familiarity with R in a marketing-focused setting.
About This Book
R for Marketing Research and Analytics introduces the use of R in the context of marketing research and analytics.
The book focuses on applying a statistical programming environment to marketing-related data and analytical tasks.
It is intended for readers interested in developing practical skills at the intersection of marketing, research, and data analysis.
As part of the Use R! series, the book presents R as a tool for working with marketing information and analytical methods.
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