Converging Media: A New Introduction To Mass Communication 3rd edition by Pavlik, John V., McIntosh, Shawn (2011) Paperback
A clear introduction to mass communication, exploring how traditional and digital media converge and shape modern society.
About This Book
Converging Media introduces readers to the fundamentals of mass communication in a rapidly changing digital environment.
The text explores how traditional and new media intersect and influence one another.
Key concepts are presented clearly to support student understanding of media industries and technologies.
Case studies and examples illustrate the practical impact of media convergence on society.
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