Graphic Design: The New Basics (Second Edition, Revised and Expanded)
by Ellen Lupton, Jennifer Cole Phillips
This revised and expanded second edition of Graphic Design: The New Basics by Ellen Lupton and Jennifer Cole Phillips presents the essential principles of visual design. It covers foundational concepts and techniques to help designers create impactful work, blending theory with practical insights for modern applications.
About This Book
Graphic Design: The New Basics introduces core concepts that form the building blocks of visual communication. This second edition, revised and expanded, offers updated perspectives on design fundamentals.
Ellen Lupton and Jennifer Cole Phillips guide readers through essential techniques and theories that underpin effective graphic design practices. The book emphasizes practical applications for creating compelling visuals.
With a focus on innovation and relevance, it addresses how traditional basics evolve in contemporary contexts. Ideal for students and professionals seeking to strengthen their design skills.
The expanded content includes new examples and exercises to deepen understanding of design principles in real-world scenarios.
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