Switch: How to Change Things When Change Is Hard by Heath, Chip, Heath, Dan 1st edition (2010) Hardcover
by Chip Heath, Dan Heath
Switch offers clear strategies for driving change when obstacles seem overwhelming, helping readers align motivation and action for meaningful progress.
About This Book
Switch explores how individuals and organizations can successfully navigate change.
The book examines why change often fails and what can be done to overcome resistance.
Readers learn strategies for aligning rational and emotional motivations during transitions.
Practical examples illustrate how small shifts in approach can lead to lasting results.
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